As the key players in the company had vast experience in seed business development, the maintenance of ‘QUALITY’ is recognised as the only vehicle for growth. Hence the company makes all out efforts to ensure best quality in Parent Seeds as well as Hybrid seeds, which are marketed. The quality of the company’s Hybrid seeds can be compared with the best in the world. To ensure quality the company subjects the seeds for lab as well as field tests in four replications and mercilessly rejects the seeds, which are found to be substandard.